Are you ready to supercharge your business?
I help B2B professionals like you identify and build meaningful, lasting relationships with your ideal clients using LinkedIn. I work with professionals at all levels who want to streamline and optimize their lead generation for sustainable revenue growth.
You can start getting more qualified leads in as soon as 10 days with minimal effort and sacrifice. Click here to take the first step.
Backed the world’s only “I pay you if you’re not happy” guarantee.
Look, your business is either growing or dying. There isn’t a third choice. Click here if you want to grow.
The fact is your marketing has opportunities for improvement. Here’s how you can prove that to yourself in ten seconds.
(That is, if you’re up to the challenge.)
1. Pull up your website home page.
2. Look at your opening.
Don’t have a headline or opening equivalent?
You just proved that your marketing needs help.
Does your opening address a target market? No?
You just proved that your marketing needs help.
Does your opening address an urgent, expensive problem that your target market has that you solve? No?
You just proved that your marketing needs help.
Does your opening offer a path to solve that problem? No?
You just proved that your marketing needs help.
3. Now look at the wording of your opening.
More than 40 words? Industry jargon or buzzwords?
You just proved that your marketing needs help.
Does your opening suffer from “inner-focus-itis?”
Count the number of outer-focused words (you, your, you’ll, you’re, yourself) and divide that by the number of inner-focused words (I, me, my, mine, our, us, we, your company or product/service name or words like “our customers”). This is your “Client Focus Ratio” or “CFR.”
If the ratio is lower than 1.5 to 1, you have a bad case of inner-focus-itis and you just proved with absolute certainty that your marketing needs help.
Free Instant Profit Boosting Secret
I developed the CFR concept way back in 1995. The CFR for my opening above is 4/0 or 4.0. If all you do is increase your CFR to 1.5 or higher you will boost your engagement and conversion rates immediately. Guaranteed.
The CFR concept is just one of my “Instant Profit Boosting Secrets.”
Click here for details on how to get access to the other secrets.
Nick Nichols, Strategic Marketing Adviser to Premium Coaches and Consultants